“These new series reflect Generation ‘Why Not?’ — living, working and playing on their own terms, ‘adventure capitalists’ if you will, pursuing a variety of thrill-seeking, 2.0, express-yourself enterprises,” says MTV entertainment president Brian Graden.
I’m not even sure what that means. I’d love someone to tell me. That sounds like lots of buzz words or one of those great marketing cliches that are spawned out of one of those DIY phrase generators. What is a 2.0 express yourself enterprise?
One one hand, I’m glad MTV doesn’t matter much anymore. It’s pop culture relevancy has pretty much gone to shit with emphasis really being handed over to tweens. On the other hand, there was something cool about great videos having a centralized viewing location. I guess that belongs to YouTube now?